Himachal Known all around the Globe for its scenic beauty and culture. However still perspective of Tourism is very narrow. However one state of India can teach a way to us for Creative Economy.
After COVID-19 Meghalaya decided that instead of depending only on nature and mining, it would grow through creativity. This small state set up a Literary Festival near the beautiful Ward’s Lake, where visitors not only heard authors but also tasted fruit wines made from sohiong, bayberry and strawberries. Young ice-cream makers served flavors like Khasi rice and turmeric. Musicians performed at cafés through a government-supported music programme. Local filmmakers got support to make movies and show them on their own OTT platform. Even traditional rice beer became a branded product with legal approval and a Geographical Indication tag.
All these efforts help young people earn from their own home state. Art and culture become a livelihood. Tourists enjoy a deeper, more unique experience. The economy grows without harming forests or rivers.
Himachal Pradesh has everything needed to build a strong creative economy. The state has talented youth, rich culture, famous foods like Kangri Dham, apple orchards, Kangra tea, traditional drinks like chhaang and apple cider, handloom crafts, folk theatre, and beautiful stories from every village. Music and dance are part of life here, from Kinnauri songs to Gaddi culture. Film-making locations are unmatched. Writers and poets continue to celebrate the hills.
If Himachal supports its young artists, storytellers, cooks and small entrepreneurs, new jobs can be created in every district. Apple and plum wines can attract wine tourism. Local craft fairs can grow into international events. Cultural walks, food festivals, book festivals and village homestays can make tourism richer and more responsible. Schools and colleges can teach creative skills so that youth do not feel forced to leave the state to find work.
This is also a way to protect identity. When people earn from their own traditions, they protect them with pride. Creativity becomes a friend of nature, not its enemy. Visitors enjoy Himachal not only for its mountains but for its living culture.
The lesson from Meghalaya is simple: nature is a gift, but culture is power. Himachal can step into a future where its creativity becomes its biggest strength. A future where every village has a story to tell, every young person has a chance to shine, and the economy grows along with pride in local roots.
If Himachal follows this creative path, the world will not only visit the mountains. The world will also discover the ideas, talent and art of the people who call these mountains home.
